This is it, that’s where the magic happens. Everything online can be traced back to keywords. Every marketing project begins with keywords. The keywords define if there’s a market for a product, if there’s traffic, if people will buy. Choose the right keywords and you will bank in like crazy. Choose the wrong keywords and you can go back to your day job, because you will not make any money here.
So it is important to choose the right keywords. But how do you find them? It’s not that hard as it may seem as long as you follow simple rules:
- Use Google keyword tool and Insights for Search tool to make sure there’s traffic. Make sure there’s really a lot of traffic (100k monthly searches for the broadest keywords). Make sure the numbers match in both tools as there are sometimes errors in the keyword tool.
- Make sure the CPC is at least above $1. The higher the better. If people pay money to advertise on Adwords, there’s money to be made.
- Finally, consider how many “buying” keywords there are. One such example of buying keyowrds are product titles. If there are a lot of different products in your niche, it’s pure gold. Traffic vise and direct earnings vise.
Those are 3 simple rules, they are not definitive, but if you can find keywords that fit these, you will most likely bank in. Other keywords you find are also likely to convert, but there are so many of them that you can be picky for the sake of your own success.