If your business is more service based you may want to use this strategy to tell your customers of any new services you are providing. Another helpful method is by utilising your current purchaser e-mail list to find more clients and a great way to do that’s to give your existing purchasers an inducement to get their buddies and family to become a consumer too. As an example, if you have an offline store you might offer everybody on your list a chit off of the price of a purchase if they refer some other person to your store and that person signs up for your e-mail list. There are lots of ways you can do this but you get the point, an email list can be a fantastic way to leverage your current consumer base. If you are willing to spend some time to create a list of buyers, or future customers, and then spend a while to keep in communication with them and grow a relationship with them by giving them info and special deals just for being on your list, you’ll have a very powerful tool in growing your business.