You’ve potentially heard that it can take anywhere from 7 – ten contacts with somebody before they’re cosy enough with you to buy from you. You can’t just use your e-mails as a chance to make a sales show. If you do, they will opt out of your list and you will have lost them forever. By providing them great and beneficial information you are proving to them you’re not only a professional in your field but also that you can be a trustworthy resource who can offer them with what they need in order to accomplish whatever it is they want to attain. Regardless of what you offer as an incentive the same rules apply: make it something of real price that will help your subscriber in some form. There’s a lot of free info floating around the internet. It is not enough anymore to just offer someone something freely. It has got to be something unique that offers a lot of accepted value. This same principle applies when you’re preparing your chase up email messages. The best way to monetize your email list is to incorporate a post script at the end of each of your messages that incorporates a link to a product that may help them further. Folk are always rather more likely to buy from a buddy that they trust than they may from a stranger.