1. Promotional releases are a way to gain exposure, both for linking purposes as well driving traffic. And it’s all free.
2. Pay-per-click and paid links. Another method of getting links is thru pay per click advertising campaigns or paid links. Pay-per-click campaigns customarily involve bidding for a certain keyword with the main search engines and paying only when somebody clicks on your link to access your site. Paid links can also come from other websites and blogs. This is a good way to enhance your sales and exposure.
These are a couple of the strategies that you can use to obtain good, relevant web marketing links that may help raise your page rank and therefore your position in the search engines.