Facebook has become one of fastest growing social network platforms, and at the same time it’s becoming a hub for online marketers that are taking advantage of the Facebook fan pages to reach out to their target audience. One of the ways you can succeed with facebook fan pages is to attract as many fans as possible is by creating posts worth reading.
Above and beyond all else you should keep your target audience in mind. Your fan page will have a topic so your posts can’t be just random, they need to be related to the topic of the page which is the reason for relevant posts. This is of course not possible with random posts. Tip number 2, make sure there is variety in your posts and they aren’t getting boring, your posts should make your fans feel good and entertained. If you notice that the posts are not really going anywhere you need to change the direction of the posting. Your micro-blogging will keep your fans interested and you should update them frequently so they are not outdated.
Third, You have to keep in mind many different things especially regarding posting content. One of them is typing your post all in caps. It is quite taboo to type in all caps in any circumstance but especially in an online forum. Yelling or being rude is not the aim here, forget the all caps thing. Avoid using the all caps in the entire post, instead use it to emphasize only minimal words to draw the readers attention to the word.
This is of course the only way to update your posts the right way. Since you are representing a product and a company you don’t want to give fans a bad impression of what you are trying to market which is why your updates are so important to be written correctly and with great tact.