Online marketers are starting to realize how powerful Facebook is for promoting their websites and products. If you want to gather followers on Facebook, all you have to do is set up a fan page in your chosen niche. When you consider how many users Facebook has -over 600 million already- you can realize its potential. There are some effective techniques you can use to get lots of fans on Facebook, and we’ll be looking at three of these in this article.
If you have a blog, or any site, you should place a widget on it telling everyone about your fan page. It is not hard to spot people using fan page widgets, but do not forget that you can make being a fan attractive or not for people. Setting up a fan page widget is simple because Facebook will give you the code for it. Your aim here should be to funnel in as much traffic as you can from your blog to your fan page.
Next, Facebook has many groups and discussion boards that you can take advantage of by promoting your link just avoid spamming. You need to give out the link to your fan page only where you feel it’s necessary and it would make sense. Similarly, you can post a link to your friends walls to let them know about your fan page. Getting responses to your fan page promotions is of course all about thinking outside of the norms of social media marketing. The majority of the small businesses that have created a fan page aren’t doing much to grow it, which gives you a competitive edge.
We’ll conclude with an effective method that many marketers use, but does require you to spend some money. Facebook has pay per click advertising, and this can be used to get you more fans! That’s right; those little ads that you see on Facebook can be used to get visitors to your fan page. It’s also been proven that these ads are very effective for fan pages, as all your traffic is coming from within the Facebook network. If you do the calculations, you may find that you’re getting lots of targeted prospects (fans) for a very low price. Naturally, you have to watch your expenses and track your results when you invest in any paid advertising. If you’ve ever used Google AdWords, you’ll be happy to know that Facebook ads are a lot simpler, so it’s no problem to set them up. There’s no better way to get traffic to your fan page than Facebook social ads, as long as you can afford to spend a little money.
The above information shows just how easy it is to increase your fan base with a few simple strategic moves. It simply takes some consistent action on your part to get the fans you need. Go ahead and take the leap into social media marketing now and you will no doubt see new fans joining your fan page in no time at all.